India Pakistan Partition.

My friend Anita sent me this message and the link to the video advertising a product that you will recognise soon enough.

“I have older  friends who have been victims of the India-Pakistan Partition, and many times, have been transported by their stories of the difficult times they went through.

This is one of the best videos that I’ve seen in a while, and it touched me deeply. Not only is it beautifully made to showcase the product without throwing it in your face, but it also runs like a short film, with subtle performances capturing emotion without turning maudlin.”

The story is of a Hindu who left Lahore and came to Delhi sharing his memories of childhood friend Yusuf whose family ran a sweetmeat shop from where the two young boys used to steal jajariya, a sweetmeat. The grand daughter decides to surprise her grandfather with an unusual birthday gift.

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26 Responses to India Pakistan Partition.

  1. Mike says:

    Wonderful video — tells a great story even for those who do not know the language.
    Mike recently posted..Water lily

  2. Mitali Chinmulgund says:

    my grandparents and mother came from lahore

  3. The video hung up on my computer, but the first part was great. A well-done ad!
    Cheerful Monk recently posted..Oh, Dear!

  4. Ursula says:

    Unlike other adverts this one made me a little tearful for all the RIGHT reasons.

    U
    Ursula recently posted..Stick to your guns

  5. Maxi says:

    There are no words for the heartfelt beauty of this story.
    blessings ~ maxi
    Maxi recently posted..I’m Proud To Be An American

  6. Max Coutinho says:

    Hi Rummy,

    As a loyal and incurable Googlette, I must say that I loved the add: so endearing, so cute, so beautiful. It reminds us the beauty of being human and the beauty of friendships when politics and terror don’t get in the way.

    There are many many partition stories like this one in places like Israel and Sudan (for instance), where friends were forced to be separated by politics. I wish they could all reunite one day in peace.

    Thank you for sharing beauty and love with us.

    Cheers
    Max Coutinho recently posted..China’s Interfering Foreign Policy

  7. tammyj says:

    oh rummy.
    sitting here with tears streaming.
    and the last shot. the very last. where they’re sitting there celebrating the rain.
    and i know how you feel about that too.
    this was wonderful.
    thank you!
    tammyj recently posted..have you ever?

  8. Such a sweet commercial. Would that they all could be so thoughtful and well done.
    Talk to Me…I’m Your Mother recently posted..Growing Up By Trial and Error

  9. Not bad – but the constant googling quickly became wearing.
    blackwatertown recently posted..When I was young… I was a pop star.

  10. Cathy in NZ says:

    wonderful – shows the power of the technologically advanced communicators – the Net and of course family connections…thanks
    Cathy in NZ recently posted..One day in my life…

  11. Vignesh says:

    Thank you Ramana Athan, for sharing this. I’m sharing this forward.

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