And why would some people say this?
“Media includes every broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet.”
My understanding of this activity was that the people involved in the media would report on events as factual representation of them leaving the audience to decide the merits. What however media has become now, is an opinion making institution. Like all other opinion making, here too there are many shades of opinion some strong and some weak and the trend in the recent past has been for the strong to bring out the heavy artillery swamping the weaker ones.
The comic part of this approach of bias has been its abject failure. Let me just take two examples, one from the West and one from the East.
From India, the media was totally against the BJP, the present ruling party in the Center and many States of India. The more that the bias was shown to the public, the more seats that the party won. It now looks as though it is unbeatable for the foreseeable future.
The other example is that of the POTUS. I distinctly remember the strong bias against Trump in the media while the campaigning was going on and the bias continued right up to the results being announced and even after the inauguration. He is still there and at least to his constituency, he seems unbeatable despite there being no let up in the bias against him in the media.
As a very dear friend recently observed, what seems to be happening is that the social media has become more effective in swaying public opinion. The wireless mobile telephony offering access to platforms like facebook and whatsapp, has unleashed an information sharing method that has had a greater impact than the traditional media channels.